Snowsports Industries of America released sales figures for the current season at the start of the annual trade show for SIA members in Denver, Colorado. Amazingly sales are healthy despite drought conditions in California, and below average snowfall throughout western states.
Record holiday sales of $2.2 billion for the August to December period were up $193-million over last year, even $25-million more than the epic 2010/11 season when the Pacific west received over 150% normal snowfall. Balancing the lack of snow in the Sierra and Cascade ranges are record cold temperatures and higher than normal snowfall in the Midwest, and Mid-Atlantic states.
Overall Snow Sports Market Sales
(through All Channels – August—December 2013)
- Equipment Sales: $541-million
Up 6% in dollars sold • Up 5% in units sold
- Apparel Sales: $985 million
Up 7% in dollars sold • Up 2% in units sold
- Accessories Sales: $734 million
Up 15% in dollars sold • Up 10% in units sold
- Alpine Touring/Randonnée Equipment sales (through December)
Up 23% in dollars sold • Up 20% in units sold.
- AT Boots
Nearly 15% of dollars and 10% of units in the alpine boot market.
$20 million in dollars sold, up 21% • 53,000 units sold, up 28%
- Women’s specific XC equipment
$4-million sold, up 43% • Up 50% in units sold
- XC Equipment
Up 16% in dollars sold this season
- Backcountry accessories sales including beacons, probes and shovels
Up 17% in dollars sold • Up 14% in units sold
- Avalanche Beacons
13,500 units sold, up 20%