Jul 22 2011

Mammut buys SnowPulse

Mammut Sports Group has bought SnowPulse. It appears the partnership first seen in the USA last January at the Outdoor Retailer Show as a Mammut branded airbag pack with SnowPulse technology has become a full fledged acquisition.

From their press release:
Snowpulse represents a valuable addition to its portfolio, giving Mammut access to leading technology in the avalanche airbag market. Besides being the first company to seriously compete with ABS, the original avalanche airbag pack company, SnowPulse has developed R.A.S. technology which allows allows the entire airbag and inflation bottle to be removed and used in another compatible pack, or simply removed altogether to maximize pack volume. With the addition of airbag pack technology to Barryvox avalanche transceivers Mammut strengthens its standing as a market leader in avalanche safety equipment.

The founders of SnowPulse, Yan Berchten, and Pierre Yves Guernier, will continue their involvement in the world of airbags, as employees of the Mammut Sports Group. Based in Snowpulse’s current premises in Martigny, they will work on product development, quality control, production, sales and marketing of airbag products.

“Becoming part of the Mammut Sports Group AG will give Snowpulse the capacity to fully develop the potential of these excellent products all over the world,” explains Berchten.  “Snowpulse SA’s airbag products will now benefit from the new owner’s strong sales, marketing and distribution networks.”

Mammut will continue to market the proven Lifebag models and the Snowpulse R.A.S.models under the Snowpulse brand.


© 2011