Tahoe City, Calif. – January 16, 2012 – Alpenglow Sports, Northern California’s leading provider of backcountry and Nordic ski equipment, and most things outdoors, today announced it’s sale to long-time employee Brendan Madigan.

Long-time employee Brendan Madigan steps up and takes the reins at North Lake Tahoe's premier outdoor shop, Alpenglow.
After coming to the Tahoe for its famed winters and epic wilderness running, Madigan began work at Alpenglow in 2003 and has functioned in a managerial capacity since 2007. Extremely excited and humbled by the opportunity to follow in the footsteps of outdoor specialty pioneer Donald Fyfe, Alpenglow’s owner of 32 years, Madigan calls his ownership of Alpenglow a “dream come true.”
Madigan, a native of Virginia states, “Alpenglow sells fun. And luckily for me, my passion for mountain sports channel directly into that mantra. I literally get to eat, sleep and breathe fun. I love what I do, and there couldn’t be a more perfect combination.”
Under the apprenticeship of Don Fyfe, Madigan has evolved in his capacity at the well-known Tahoe City business.
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